We ensure every customer gets the perfect shoe by following a personalized six-step approach:1. Old Running Shoe Evaluation
Your shoes tell a story—if you know how to read them. We ask our customers to bring in an old pair of running shoes, so we can evaluate the wear pattern on their soles. Heavy wear on the heel or toe indicates your typical weight distribution. Additional wear on the right or left side demonstrates possible overpronation or underpronation—the results of high or flat arches. Potential foot or leg strain resulting from these tendencies can be minimized with the right shoes.2. Discussion of Running Goals
Are you a high mileage road runner? A trail runner? A walker? We’ll determine your running goals and preferred terrain.3. Discussion of Current or Past Injuries
Do you have bad ankles? Weak knees? Do you get lower back pain after long runs? The right shoe can make a huge difference. We’ll review your physical state to help define the best shoe solution.4. Foot Structure Analysis
Your old running shoes provided clues, but we conclude our analysis by looking at your foot structure. A high, neutral or flat arch significantly affects the type of support you’ll need.5. Shoe Category Selection
Based on our evaluation of your running style, goals, injuries and foot structure—we select a shoe category for you. You may need a stability shoe, a motion control shoe, a trail shoe or a racing flat. We’ll pinpoint the category with the right midsole density, structure and support. We’ve got styles ranging from lightweight trainers to cross country spikes.6. Test Drive
Once we’ve selected a category of shoes, you’ll try on a variety of styles to determine which feels best. Use our treadmill or run outside on our covered sidewalk, while we analyze your gait. We’ll even provide a gait analysis, with suggestions on improving your efficiency and speed.
Check out the Sole Mate
for an online version of this process.